In recent years, esports or competitive video gaming has showed a rapid growth which attracted not only millions of fans and bettors, but also significant investments, sponsorship and even a chance to be added into the Olympic Games schedule. Formerly, esports was a subculture, but now it has developed into a worldwide phenomenon eager to reshape and change the traditional sports’ sector and the world of wagering.
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The rise of Esports
Esports has grown significantly over the past decade. According to recent research, the industry’s revenue will reach $1,87 billion by 2025. The origins of esports are known to be tracked between 1970s and 1980s, but the rise of multiplayer games and online tournaments began in early 2000s with the growing popularity of video gaming and the Internet.
Big esports’ events now attract audiences in the amount comparable to traditional sports. For example, the League of Legends 2023 World Champoinship has recorded 6.4 million peak viewers and became the most watched esports event throughout the history of online gaming. In second place by the amount of viewers is the Free Fire World Series 2021 which was held in Singapore. This tournament attracted 5.41 million fans.
Esports VS Traditional Sports
While traditional sports have a long history and huge fanbase, esports has introduced new features of competitiveness. You will find a comparative analysis of these two same but different industries below.
- Economic impact. Esports usually offer big prize pools to the winner which can be attractive for the participants. They will join a competition online with more pleasure, rather than take part in real sport event.
Advertising sector is also booming in esports. Major brands like Nike, Coca-Cola and Netflix have already invested in esports, understanding the huge marketing potential. Even traditional sports teams and companies started to invest in the gaming industry, creating some kind of relationship between these two fields.
2. Demographics. In general, esports attract young audience: generation Z and millennials. This tech-savvy audience would appreciate digital interactions over the less traditional ones.
Traditional sports have a wider age range, but according to recent news, there is a decline in young viewership.
3. Well-being and health. Traditional sports certainly promote more physical activity and spending time outdoors. They are more pro-wellness and a healthy lifestyle. Esports can lead to sedentary lifestyles, problems with eyes, joints and mental health.
However, the world of esports is changing, offering gamers ergonomic tools, initiatives to play video games in a community, not alone, and promotes exercises during the game.
4. Social media. People love sports not only because of its beauty, strength, entertainment, and a helpful method to be healthy. They like sports because they want to interact with other viewers or even with athletes. Traditional sports make it difficult, unless you are watching the match in a stadium.
Esports build this connection and communication between fans. Anybody can create an account, join any game and even have an opportunity to play with popular gamers. In addition, in many games there are chats, where people can discuss the game and even make new friends.
The impact of esports on traditional sports is undeniable, but with the growth of esports, traditional ones remain relevant and attractive. Both industries can coexist, because something which is possible in esports is impossible in traditional sports, and vice versa. With a wise and inclusive approach to both sports, we can receive every positive aspect that is needed.
